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A DOZEN COUSINS

A DOZEN COUSINS

A DOZEN COUSINS

A DOZEN COUSINS

A Dozen cousins is the brainchild of Ibraheem Basir, whose goal was so that people who love these regional foods wouldn’t have to choose between health, culture and convenience.

A Dozen cousins is the brainchild of Ibraheem Basir, whose goal was so that people who love these regional foods wouldn’t have to choose between health, culture and convenience.

A Dozen cousins is the brainchild of Ibraheem Basir, whose goal was so that people who love these regional foods wouldn’t have to choose between health, culture and convenience.

Logo Design for A Dozen cousins' Brand on Street food Table top
Food photography of trini chickpeas on a tile counter top from a dozen cousins

The Ask: Create both a logo and packaging design that would be approachable, speak to the cultural background of the beans, as well as convey taste appeal and quality.

The Ask: Create both a logo and packaging design that would be approachable, speak to the cultural background of the beans, as well as convey taste appeal and quality.

The Ask: Create both a logo and packaging design that would be approachable, speak to the cultural background of the beans, as well as convey taste appeal and quality.

 

The Ask: Create both a logo and packaging design that would be approachable, speak to the cultural background of the beans, as well as convey taste appeal and quality.

OUR APPROACH

Bold colors facilitate flavor recognition.

Olio designed a friendly and modern logo that represents a family coming together around food
- a nod to the founder’s story and a fun representation of the word mark.

The packaging is optimistic, friendly and upbeat, with a modern take on the foods cultural backgrounds. 

Photography works in harmony with both the logo and cultural graphics to show
both high quality 
and taste appeal.


 

OUR APPROACH

Olio designed a friendly and modern logo that represents a family coming together around food
- a nod to the founder’s story and a fun representation of the word mark.

The packaging is optimistic, friendly and upbeat,
with a modern take on the foods cultural backgrounds. 
Photography works in harmony with both the logo
and cultural graphics to show both high quality
and taste appeal.

Bold colors facilitate flavor recognition.

 

OUR APPROACH

Olio designed a friendly and modern logo that represents
a family coming together around food - a nod to the founder’s story
and a fun representation of the word mark.

The packaging is optimistic, friendly and upbeat, with a modern take on the foods cultural backgrounds. 

Photography works in harmony with both the logo and cultural graphics to show both high quality and taste appeal.

Bold colors facilitate flavor recognition.
 

 

 

BRAND STRATERGY

Olio designed a friendly and modern logo that represents a
family coming together around food
- a nod to the founder’s story and a fun representation of the word mark.

The packaging is optimistic, friendly and upbeat, with a modern take on the foods cultural backgrounds. 

Photography works in harmony with both the logo and cultural graphics to show both high qualityand taste appeal.

Bold colors facilitate flavor recognition.


 

 

OUR APPROACH

Olio designed a friendly and modern logo that represents a family coming together around food
- a nod to the founder’s story and a fun representation of the word mark.

The packaging is optimistic, friendly and upbeat,
with a modern take on the foods cultural backgrounds. 

Photography works in harmony with both the logo
and cultural graphics to show both high quality and taste appeal.

Bold colors facilitate flavor recognition.

 

Food photography of a spread of Mexican food for a dozen cousins
Caricature of 12 cousins, illustration of brand elements for A Dozen cousins' Brand
Brand Elements-50

 

Brand elements to call out the key differentiators of the brand. The style of illustration resonates with the vibrancy of the
brand at the same time bringing deliciousness through the use of photography.

Brand elements to call out the key differentiators of the brand. The style of illustration resonates with the vibrancy of the
brand at the same time bringing deliciousness through the use of photography.


 
Brand elements to call out the key differentiators of the brand. The style of illustration resonates with the vibrancy of the
brand at the same time bringing deliciousness through the use of photography.

 
Brand elements to call out the key differentiators of the brand. The style of illustration resonates with the vibrancy of the
brand at the same time bringing deliciousness through the use of photography.

 
Brand elements to call out the key differentiators of the brand. The style of illustration resonates with the vibrancy of the
brand at the same time bringing deliciousness through the use of photography. 

Food photography of a table spread of Caribbean dishes featuing the Cuban Black Beans for A Dozen cousins' Brand
Food photography of a table spread of Caribbean dishes featuing the Cuban Black Beans for A Dozen cousins' Brand

He found that today’s choices to enjoy his childhood’s food staples were limited to either cooking them at home from scratch, or using traditional heavily processed brands that lacked both in taste and health benefits. 

He found that today’s choices to enjoy his childhood’s food staples were limited to either cooking them at home from scratch, or using traditional heavily processed brands that lacked both in taste and health benefits. 



He found that today’s choices to enjoy his childhood’s food staples were limited to either cooking them at home from scratch, or using traditional heavily processed brands that lacked both in taste and health benefits. 


Food photography line up of Beans from a dozen cousins
Photography of food packaging line up for A Dozen cousins' Brand
Packaging Design line up for A Dozen cousins' Brand

1750 SIXTH STREET
BERKELEYCALIFORNIA 94710

1750 SIXTH STREET
BERKELEYCALIFORNIA 94710

1750 SIXTH STREET
BERKELEYCALIFORNIA 94710

1750 SIXTH STREET
BERKELEYCALIFORNIA 94710

© COPYRIGHT 2019 OLIO SF. ALL RIGHTS RESERVED.

© COPYRIGHT 2019 OLIO SF. ALL RIGHTS RESERVED.

© COPYRIGHT 2019 OLIO SF. ALL RIGHTS RESERVED.

© COPYRIGHT 2019 OLIO SF. ALL RIGHTS RESERVED.

© COPYRIGHT 2019 OLIO SF. ALL RIGHTS RESERVED.

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