Olio designed a modern, aesthetic, and ergonomic bottle shape with rounded edges and a narrow neck that enhances both visual and usage experiences. The bottle's rounded edges speak to the milk’s rich and creamy taste.
The graphics came in simultaneously with the bottle form to represent a clean, delicious and fresh brand, that would stand out on shelf and convey the product's quality. The inspiration came from the idea of respect for nature and the calm and confidence it gives to those who take the time to pause and contemplate it.
The new logo mark is much more versatile and can stand multiple sizes and print usages.
Trees and leaves create a secondary language to be used on multiple marketing collaterals.