Odwalla Line up
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THE ASK
Branding / Packaging / Photography / Strategy

THE ASK
Branding / Packaging / Photography / Strategy

THE ASK
Branding / Packaging / Photography / Strategy

THE ASK
Branding / Packaging / Photography / Strategy

THE ASK
Branding / Packaging / Photography / Strategy

As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.

As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.

As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and
over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.

As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.

As a pioneer in the natural
health beverage space,
Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.

OUR STRATEGY

OUR STRATEGY

OUR STRATEGY

OUR STRATEGY

OUR STRATEGY

The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to re-engage with an iconic brand.

The Artful Blend
By artfully blending original food photography, a clean design aesthetic
and just enough Odwalla personality to spark emotion, we created a
highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.

The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.

The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to re-engage with an iconic brand.

The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality
to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.

Photography for Odwalla SmootiesPhotography for Odwalla Smooties
Photography for Odwalla Smooties

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

THE SOLUTION

We started by streamlining the logo by shedding the badge and modernizing the font. We also reintroduced an updated take on the Odwalla bird icon for a touch of whimsy and a nod to the brand's heritage.

We started by streamlining the logo by shedding the badge and modernizing the font. We also reintroduced and updated take on the Odwalla bird icon for a touch of whimsy and a nod to the brand's heritage.

1.
We started by streamlining the logo by shedding the badge and modernizing the font. We also reintroduced and updated take on the Odwalla bird icon for a touch of whimsy and a nod to the brand's heritage.

We started by streamlining the logo by shedding the badge
and modernizing the font. We also reintroduced and updated take on the Odwalla bird icon for a touch of whimsy and a nod to the brand's heritage.

We started by streamlining the logo by shedding the badge
and modernizing the font. We also reintroduced and updated take on the Odwalla bird icon for a touch of whimsy and a nod to the brand's heritage.

Odwalla Logo transformation From Shield back to bird
Odwalla Logo transformation From Shield back to bird

In streamlining the logo, we created more space for flavor to take center stage. Our photographic collages allow the abundant fruit ingredients and smoothie texture to shine. The result is a bold and scalable visual identity system that can flex across the product lines and reinforces the brand's promise to nourish every body and soul.

In streamlining the logo, we created more space for flavor to take center stage. Our photographic collages allow the abundant fruit ingredients and smoothie texture to shine. The result is a bold and scalable visual identity system that can flex across the product lines and reinforces the brand's promise to nourish every body and soul.

With the success of the core line redesign, we were asked to extend
the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar ... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein
made with keto friendly ingredients.

In streamlining the logo, we created more space for flavor to take center stage. Our photographic collages allow the abundant fruit ingredients and smoothie texture to shine. The result is a bold and scalable visual identity system that can flex across the product lines and reinforces the brand's promise to nourish every body and soul.

Odwalla Label transformation
Odwalla Label transformation
Photography for Odwalla Smooties
Photography for Odwalla Smooties, Oranges, Chocolate and blueberry
Odwalla Brand system for smootie and zero sugar
Odwalla Brand system for smootie and zero sugar

PHOTOGRAPHY

PHOTOGRAPHY

PHOTOGRAPHY

PHOTOGRAPHY

PHOTOGRAPHY

Our original photography conveys the deliciousness of Odwalla's artful smoothie blends with abundance, color, texture and luscious ingredient imagery. 

Our original photography conveys the deliciousness of Odwalla's artful smoothie blends with abundance, color, texture and luscious ingredient imagery. 

Our original photography conveys the deliciousness of Odwalla's artful smoothie blends with abundance, color, texture and luscious ingredient imagery.

Our original photography conveys the deliciousness of Odwalla's artful smoothie blends with abundance, color, texture and luscious ingredient imagery.

Our original photography conveys the deliciousness of Odwalla's artful smoothie blends with abundance, color, texture and luscious ingredient imagery. 

Photography for Odwalla Packaging
Blueberry Photography for Odwalla Protein Shake
Fruit Photography for Odwalla Smooties
Mango Photography for Odwalla Protein Shake
Chocolate Photography for Odwalla Protein Shake

BUILDING THE LINE EXTENSION

BUILDING THE LINE EXTENSION

BUILDING THE LINE EXTENSION

BUILDING THE LINE EXTENSION

BUILDING THE LINE EXTENSION

With the success of the core line redesign, we were asked to extend the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein made with keto friendly ingredients." 
—bevnet

With the success of the core line redesign, we were asked to extend the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein made with keto friendly ingredients." 
—bevnet

IWith the success of the core line redesign, we were asked to extend the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein made with keto friendly ingredients." 
—bevnet

With the success of the core line redesign, we were asked to extend the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein made with keto friendly ingredients."
—bevnet

With the success of the core line redesign, we were asked to extend the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein made with keto friendly ingredients." 
—bevnet

Odwalla zero
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