THE ASK
Branding / Strategy / Packaging / Photography
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
Everyday Wonders!
Wildwonder created a new category in the health dring space with their sparkling blend of superherbs, fruits, and live vegan probiotics that provide gut-healing and immune-boosting power in one delicious beverage. They needed a brand refresh that matched their bold, trailblazing product and ensured it stood out on shelves.
As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.
As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and
over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.
As a pioneer in the natural health beverage space, Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.
As a pioneer in the natural
health beverage space,
Odwalla helped create a category that has since become highly saturated and competitive. They came to us seeking a brand refresh that would stand out from the sea of sameness on shelf, offer the flexibility required to live across multiple product platforms and over 40 skus, and help connect today's consumers to the rich heritage and brand personality that makes Odwalla unique.
THE SOLUTION
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
THE ASK
Branding / Packaging / Photography / Strategy
We focused on a polka dot pattern to give Wildwonder an iconic, ownable look that reflects the drink's sparkling quality and also emphasizes the fruits and herbs that provide its refreshing taste. With bold colors and playful brand design, we created an artful beverage packaging look that appeals to a broad range of consumers.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic
and just enough Odwalla personality to spark emotion, we created a
highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality
to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
Originally named Tea Crush, the brand was renamed to better reflect its unique infusion of superherbs and fruits. We created a modern and clean wordmark to elevate the brand and shift focus to the illustrations as the primary selling point.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic
and just enough Odwalla personality to spark emotion, we created a
highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to re-engage with an iconic brand.
The Artful Blend
By artfully blending original food photography, a clean design aesthetic and just enough Odwalla personality
to spark emotion, we created a highly functional and deliciously appealing design that invites consumers to
re-engage with an iconic brand.
The shape of the bottle was also updated to allow more volume per price, and even the drink's formula was perfect. The larger label means improved visibility of the shelf, where the eye-catching design's speak for itself.
With custom illustrations, an ownable polka dot pattern, and vivid, neon-like colors, the brand refresh reflects Wildwonder's own bold and exceptional flavor.
In streamlining the logo, we created more space for flavor to take center stage. Our photographic collages allow the abundant fruit ingredients and smoothie texture to shine. The result is a bold and scalable visual identity system that can flex across the product lines and reinforces the brand's promise to nourish every body and soul.
With the success of the core line redesign, we were asked to extend
the design to Odwalla's newest innovation, Odwalla Zero Sugar. "Odwalla is launching its most innovative product yet: Odwalla Zero Sugar ... One of the first zero sugar smoothies to hit shelves, Odwalla Zero Sugar provides consumers with a good source of protein
made with keto friendly ingredients.
In streamlining the logo, we created more space for flavor to take center stage. Our photographic collages allow the abundant fruit ingredients and smoothie texture to shine. The result is a bold and scalable visual identity system that can flex across the product lines and reinforces the brand's promise to nourish every body and soul.
